Coral, the sports betting brand of Gala Coral Group, has joined forces with online betting and gaming software specialist, Geneity, as part of a multi-million pound investment to further enhance customer experience across its retail, online and telebetting channels.

Geneity’s cutting-edge ‘GenBet’ sportsbetting platform has successfully been integrated into Coral’s existing account management system allowing its customers the possibility to use a single account, across online, mobile, retail and telebet channels. GenBet’s ‘single point of data receipt’ allows Coral to offer consistent betting opportunities across all channels so customers can use whichever channel they prefer for each sport or event, making their Coral experience a seamless and enjoyable one.

Geneity’s software also powers Coral’s recently relaunched website, which now features enhanced Live Betting functionality allowing the bookmaker to manage live events more efficiently while offering customers both a richer experience and more in-play betting options. Unique personalisation of preferred markets is an additional key feature.

Damian Cope, Chief Information Officer of Gala Coral Group, said: "Our objective was to replace our previous system with a solution that provided our customers with a first class, multi-channel, sports betting product. We also needed to ensure that the new product provided the necessary flexibility to allow Gala Coral’s expert internal odds compilers and trading team to rapidly react to events and create new betting opportunities across our 1,600 betting shops, via telebetting and online/mobile. Working closely with the hugely experienced team from Geneity we succeeded in creating a solution that was right for both our customers and our employees alike."

He added: "We have already received significant positive feedback from our customers regarding the specific enhancements that are now being offered on Coral.co.uk thanks to the new GenBet Platform. We’re looking forward to working closer with Geneity in the future on further enhancing the betting experience of our customers."

Will Slater, Managing Director of Geneity said: "We’re proud Coral chose GenBet as the basis for their next generation multi-channel betting platform. The success of the project was made possible by close collaboration and making use of the significant expertise residing in both companies, we look forward to the continued growth of this relationship and the ongoing development of the GenBet platform"

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EXCLUSIVE by BRIAN FLVNN

FOOTBALL nut Mike McNally won £650,000 for a £10 stake on World Cup games

Canny Mike, 29, laid five £2 bets with an online bookie, which entitled him to enter a contest to predict the winner of EVERY match.

He got 36 right – more than any other punter in the world – to scoop the million dollar (£650,000) prize.

Titan Bet threw its global prediction contest open to every punter who wagered at least a tenner on the World Cup.

England nearly cost Mike, of Bradford, West Yorks, the prize after he backed them to beat Germany in South Africa.

But by the time of the final, he and one other person were level after calling 35 of the 63 matches. And business graduate Mike correctly had Spain down to win. while his rival had gone for Holland.

He said: "I was speechless when I learned I’d won. I just wish England could have performed as well as 1 did."

b.flynn@the-sun.co.uk

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In response to Titan Bet’s growing international betting audience, four new languages have been added to the Titan Bet World Cup guide. The new languages include French, Italian, Spanish and German, and come as a highly valued feature to Titan Bet players across Europe who will now be able to further enjoy football betting in the comfort of their native languages.

Titan Bet‘s World Cup guide offers bettors detailed information on all 32 World Cup teams, and is saturated with valuable football betting tips, "Top 10s" highlights and insightful trivia. Players can leverage this wide range of data to make educated predictions on the 64 matches of the South Africa 2010 event. The final game, slated for July 11, 2010, is expected to attract an unprecedented amount of participants in online sports betting.

As one of the fastest growing sportsbooks online, Titan Bet stands among the lead sportsbooks for the 2010 World Cup. "We always look to bring our players the best service available and this comprehensive football betting webzine is another example of Titan Bet’s commitment to it’s international audience. Adding new languages is key to increasing customer satisfaction, and at the same time, increasing our reach in the market." commented Euro Partners Marketing VP, Marc Kenigsberg.

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As the countdown begins to tip-off of the first post-season game, basketball fans from around the country brace themselves for the nine weeks of the NBA Playoffs. Bodog SportsBook offers straight up, against the spread, and over/under odds on each NBA Playoff game and Playoff series, as well as an in-depth selection of individual player and game propositions.

"This year’s NBA season has a sense of parity, with twelve teams having 50 or more victories. While the Cavaliers are a slight favorite, a number of teams have a chance to win it," says Bodog SportsBook Manager, Richard Gardner.

As a pioneer in the sports betting business since 1994, Bodog has been leading the way by providing a host of wagering options for their clients. Bodog’s odds makers are the most creative in the business and will post countless props for the NBA Playoff games.

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With the playoffs just around the corner, visit Bodog SportsBook today and take your shot at winning.

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The "Real" NHL Season begins as sixteen teams fight to become the 2010 National Hockey League Champion. With straight up, against the spread, and over/under odds on each NHL Playoff game, as well as a good selection of individual player and game propositions, Bodog SportsBook is your home for hockey betting.

"With just 3 points separating the top six teams in the betting, the battle to hoist Lord Stanley’s Cup is wide open and turnover on the event is already looking like it will break all previous records," says Bodog SportsBook Manager, Richard Gardner.

As a pioneer in the sports betting business since 1994, Bodog has been leading the way by providing a plethora of wagering options for their clients. Bodog’s odds makers are the most creative in the business and will post countless props for the NHL playoff games.

Here are just a few examples:

• Total Goals in each series?
• Total Games in each series?
• Individual players’ first round total points?
• Conn Smyth Trophy winner?
• … and many more available at Bodog SportsBook

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