We don’t find it very surprising that online gambling habits are regularly placed under the microscope for industry scrutiny. Marketing methods have become more scientific over the years, in particular in the online space, where this industry is now a mainstream model for making money.
Mobile game sales, spending rates, hours spent online and so on, are all grist for the mill for surveyors when attempting to understand how to market to their chosen audience. New research in a report from the Online Gaming Market, 2014, sees that players in Europe spend more time playing, than gamblers on any other continent. The research includes social network platforms such as Facebook, as well as use of mobile devices like smart phones and tablets. Apparently nearly 20% of the entire population enjoys taking a gamble online.
It seems that experts in this industry find these numbers disproportionately surprising, however the facts remain in particular in the UK – consumers eagerly participate in playing online games. Gambling platforms have become a part of everyday life, and half of all UK tablet users make this channel their first choice. There is a definite predisposition for online gambling through mobile technology, which promises much growth for mobile gaming into the future.
Mobile in-game purchases as reported by specialists -Swrve– says that 0.15% of mobile gamblers generates 50% of monthly profits. This is the first Mobile Games Monetization Report Swrve has published, and it is hugely interesting to note that so much money is generated from a such a small number of spenders. But the point is that there are a whole bunch of active players that truly enjoy online, or rather, mobile gambling games.
The study was conducted across "tens of millions of players", the aim being to find precisely "where the money is made". It took a whole month to compile and what was also found to be rather interesting – was that very little data exists to show how consumers relate to“free-mium” games. There are many free online gambling models to take advantage of, and while many players do, there is still this small section of players in the market, generating a great deal of money.
Facts revealed indicate thatwomen tend to wager more, and the over 50 age group makes up a large proportion of the social online casino player index. The myth is also being dispelled that people over 50 arenot computer savvy. The second biggest player category is the 60 – 69 year-old age group.