The affiliate programme behind the award-winning 32Red Online Casino adopts leading affiliate technology.

32Red Plc confirms their affiliate program – 32Red Affiliates – has invested in substantial technological improvements that have enhanced both the design and system mechanisms of their affiliate programme. The overhaul is being hailed by the Gibraltar-based gaming firm as the biggest transformation the programme has ever undergone.

The winner of the Best Affiliate Programme in 2005, 32Red Affiliates has a reputation for pioneering in the gaming industry according to 32Red spokesman and Head of Marketing, Mark Quayle. "The change to 32Red Affiliates shows our commitment to our partners. In providing them with the best, most advanced platform in the industry we give them every opportunity to optimise their campaigns and to generate more commission."

Powering the update is the industry leading NetRefer – the affiliate software solution behind some of gaming’s biggest names. Features include reports that track banner impressions and clicks, recommending banners based on those figures from across the network to boost player conversion and helping generate more revenue for affiliates – plus an array of other statistical information and useful administrative tools.

In addition to the award-winning 32Red Online Casino, 32Red Affiliates also allows webmasters to promote Dash casino, 32Red Poker and 32Red Mobile, with 32Red Bingo to follow shortly. All affiliates can earn up to 35% commission across 32Red’s gaming products, prompting Quayle to add, "Our affiliate partners have always enjoyed competitive rates of commission in an online platform conducive to generating big commissions. NetRefer is the next step in retaining that record and is robust and flexible enough to allow the programme to grow further and adapt to an ever-changing gaming world."

32Red Online Casino named as a candidate for the prestigious eGaming Review Casino Operator of the Year title

32Red Online Casino has been announced as a nominee for eGaming Review’s Casino Operator of the Year award for 2009. This follows earlier success in the year for the Gibraltar-based online casino when announced as the winner of Casinomeister’s Best Casino title for an unprecedented sixth consecutive year.

The award-winning gaming operator was delighted to hear the news from eGaming Review, with company CEO, Ed Ware, highlighting the nomination as further vindication for the casino’s long-held philosophy that the player experience, transparency and support come first.

"We launched 32Red in 2002 and immediately set about changing preconceptions of the online gaming industry, setting up a framework where players enjoy top casino games, bonuses and a fair and honest playing environment. Our nomination demonstrates the importance of these qualities to the gaming industry still, and are elements we plan to build on indefinitely."

32Red’s candidacy follows a year of flux in the industry caused by the global economy, with 32Red adapting to the changing times positively through an extensive and ongoing television advertising campaign, as well as sponsoring the English Championship side, Swansea City Football Club. The result has been elevated recruitment figures (as released in Q1 results for 2009), lending Ware to add, "More and more players are enjoying what 32Red has to offer and we’re positive, that come the year end of year, we’ll be in a stronger position than ever".

32Red Online Casino is a certified member of eCOGRA – gaming industry watchdogs – which monitor payout percentages and the entire casino operation to ensure a fair experience for players. Additionally, 32Red are based and licensed in the British Overseas Territory of Gibraltar – a widely respected gaming jurisdiction. Although UK facing, the online casino has an international player base, with multi-lingual and currency support available.

32Red Online Casino announced today that Australian players can now enjoy playing in their home currency of Australian Dollars, further opening up the Australian market to 32Red’s award-winning casino service.

All players can now opt to play in Australian Dollars and enjoy the Best Casino award-winner’s many banking methods, including NETeller, Moneybookers and credit and debit card systems. As an official Barclays Merchant, Australian Dollar players can also be assured of quick and secure deposits and withdrawals at 32Red.

The Gibraltar-based online casino has a large international and Australian player base, despite being largely UK facing. Head of marketing for 32Red, Mark Quayle, said "With over 250 online pokies in our casino, as well as hundreds of other casino game classics, the addition of Australian Dollars was a natural development to our global growth." Adding, "Our Australian players are attracted to our reputation for delivering top casino games and bonuses in a trusted playing environment. I’m sure the addition of their local currency will be welcomed."

This news comes off the back of 32Red’s nomination for eGaming Review’s Casino Operator of the Year award for 2009, marking a good year all round for the casino having retained the Best Casino title in February, enjoyed unprecedented recruitment figures and a successful television advertising campaign.

32Red Plc CEO, Ed Ware, commented, "The introduction of Australian Dollars to our online casino ( 32Red Casino ) shows 32Red’s commitment to all our players and is a measure of how we listen their needs." Ware added that player currency is an important factor in their obligation to promote responsible gaming, "allowing players to play in their home currency lends the player an increased awareness of spend and budget, which is in line with our commitment to ensure players enjoy our casino responsibly."

32Red Online Casino revealed today that a lucky Swansea City FC fan and 32Red player will be joining his favourite team for the season. Sporting the official number 32 shirt of the South Wales club, the fan will be able to get close up and personal with the squad throughout the 2009/10 season.

32Red Online Casino became Swansea City FC club sponsor in a two year deal in May. The partnership sees the 32Red.com logo displayed prominently on the Swan’s home and away shirts as well becoming the club’s official gaming partner, offering over 350 casino games in their online casino (32Red Casino), online poker (32Red Poker), bingo and more to Swansea fans.

Ross Mitchell, the 32Red winner and die-hard Swansea fan, had this to say on his competition win and on becoming part of the Swansea FC line-up this season.

"Most fans have dreamt of seeing their name in the matchday programme, and given my lack of footballing ability this is the only way I could have got to do it! The entire competition is a terrific idea and I hope others get a chance to experience what I have, thank you Swansea City, and thank you 32Red!"

Ross will be in the official team photograph for the 2009/10 season, will feature in the squad list in matchday programmes and be involved in a range of team activities, becoming an integral part of the Swansea FC team this season.

Swansea City FC vice-chairman, Leigh Dineen, said: "This is the first of a number of initiatives we will be working on with our new sponsor 32Red this season."

"They have given us fantastic support so far and I know that they want to involve the fans as much as possible."

"Ross attended our game against Sheffield United recently where he was given the full VIP treatment. Manager Paulo Sousa presented him with his No.32 shirt and had a good chat with Ross. With the amount of injuries we’ve got at the moment, he may have to wear the shirt on the pitch soon!"

Mark Quayle, Head of Marketing for 32Red Online Casino, remarked: "This is just the first of many competitions we plan to run with Swansea to celebrate our partnership with this proud and progressive club. Football is becoming increasingly commercial but both Swansea and 32Red know the priority lies with the fans. We both plan to ensure these next two years are as exciting and as special as possible for them."

Ross saw the competition on the official Swans website (www.swanseacity.net) and "…felt it was too good an opportunity to miss out on. I enjoy playing a bit of blackjack and so the chance to become the number 32 for the Swans was just too tempting, so I went through the official site and registered at 32Red’s online casino and got playing. But he was taken by surprise when he returned a call from the club to star as the team’s number 32.

A lucky 32Red online casino player has succeeded in racking up five progressive jackpot wins in just one year after another Cash Splash slot machine win in September 2009

32Red, the award-winning online casino operator, has announced another big jackpot winner and confirmed what must stand as one of the longest lucky streaks of all time, as one player hits the same jackpot five times in under one year.

The 32Red player’s fifth five figure jackpot win has already hit his bank account – something the player must be getting used to – with 32Red having paid-out over £100,000 to the lucky player since October 2008 when the streak began. Before the end of 2008 the player had already made it four wins from the Cash Splash progressive slot machine and now, with the jackpot win on the 12th September, five have been chalked up and with some time still to spare to make it six.

Pat Harrison, Operations Director for 32Red Online Casino, commented, "We’re amazed and thrilled for our player. We regularly have large jackpot winners at 32Red, but it’s unusual for one player to have five big wins within a year at the same online casino. It’s truly extraordinary. All of us at 32Red are keeping our fingers crossed that the player will go on and make it six and smash his own record for jackpot wins."

Cash Splash is just one of 16 progressive casino games at 32Red Online Casino and comes in the classic 3 reel and the more modern 5 reel format. The jackpot builds as the game is played, so it’s growing all the time. Having just been won, the jackpot has been reset to a healthy £15,000, and will be building nicely as 32Red’s lucky player spins the Cash Splash reels for yet another jackpot win.

This win comes as 32Red announce the arrival of a new addition to the popular Mega Moolah range of slots: Mega Moolah Isis. This game, like all Mega Moolah games, includes the world’s biggest progressive online jackpot – a guaranteed £1,000,000. However, in the past it has grown to as much as £6,200,000 before being won..

About 32Red Online Casino

32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and Dash Casino. 32Red Casino. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange (TTR) in September 2005.