Online Gambling Market Reports New Growth For 2014

Posted by Gambling News | Gambling Industry News,Gambling News | Thursday 3 April 2014 12:59 pm

The latest trends in online marketplaces are regularly placed in the spotlight, none more so than trends in online gambling. This massive marketplace has continued to surprised researchers for years, and with development in mobile channels, continues to surprise even more. The latest trends and development findings from yStats.com has found that this sector continues to grow. No BIG surprises there! Even gambling on social networking sites such as Facebook is getting a good deal of attention.

The increase in use of smartphones and tablets is topping the charts, so too is the use of this technology, increasing both gambling and sports-betting numbers. Currently live, or what we call "brick and mortar" casinos, are still dominating this scene, however, real money gambling online is expected to grow at double-digit rates into the future. Experts are predicting a growth rate of 40% or more by the year 2018, which is not so terribly far down the line.

Besides smartphones, tablets, and the growth spurt that this technology has engendered. There is ever increasing pressure for countries that ban online gambling, to change their regulatory landscapes. Regulations are varied throughout the world, with North America lagging way behind in an industry that in the UK has been legal for years. In fact the UK leads the way’ miles ahead of the rest of the world! Western European countries have some regulations in place, while Asia also lags behind. The pressure is on from both the industry and people who wish to gamble online, to lift anti-online gambling laws, as well as regulate this industry. The argument for regulation is not so that only Governments have better controls, but that players enjoy more protection too.

When speaking about the growth in popularity of gambling online, and its continued success as an online industry leader, we are talking in numbers off Billions of Dollars. It is precisely for this reason that many Governments do not want to legalise and regulate. Why? Well, despite the fact that "moral" arguments are most often espoused, the real reason seems to be Government greed. Online industry is slightly more difficult to control in terms of taxation, as the British Government have found out to their great loss.

But as more advanced tech becomes available, it makes the industry easier to audit and control. However, it seems that most governments around the world would rather have no taxable income from this industry at all, rather than a small slice of something huge.

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Online Gambling Habits Under The Microscope

Posted by Gambling News | Gambling Industry News | Monday 31 March 2014 12:32 pm

We don’t find it very surprising that online gambling habits are regularly placed under the microscope for industry scrutiny. Marketing methods have become more scientific over the years, in particular in the online space, where this industry is now a mainstream model for making money.

Mobile game sales, spending rates, hours spent online and so on, are all grist for the mill for surveyors when attempting to understand how to market to their chosen audience. New research in a report from the Online Gaming Market, 2014, sees that players in Europe spend more time playing, than gamblers on any other continent. The research includes social network platforms such as Facebook, as well as use of mobile devices like smart phones and tablets. Apparently nearly 20% of the entire population enjoys taking a gamble online.

It seems that experts in this industry find these numbers disproportionately surprising, however the facts remain in particular in the UK – consumers eagerly participate in playing online games. Gambling platforms have become a part of everyday life, and half of all UK tablet users make this channel their first choice. There is a definite predisposition for online gambling through mobile technology, which promises much growth for mobile gaming into the future.

Mobile in-game purchases as reported by specialists -Swrve– says that 0.15% of mobile gamblers generates 50% of monthly profits. This is the first Mobile Games Monetization Report Swrve has published, and it is hugely interesting to note that so much money is generated from a such a small number of spenders. But the point is that there are a whole bunch of active players that truly enjoy online, or rather, mobile gambling games.

The study was conducted across "tens of millions of players", the aim being to find precisely "where the money is made". It took a whole month to compile and what was also found to be rather interesting – was that very little data exists to show how consumers relate to“free-mium” games. There are many free online gambling models to take advantage of, and while many players do, there is still this small section of players in the market, generating a great deal of money.

Facts revealed indicate thatwomen tend to wager more, and the over 50 age group makes up a large proportion of the social online casino player index. The myth is also being dispelled that people over 50 arenot computer savvy. The second biggest player category is the 60 – 69 year-old age group.

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Online Gambling Affiliates Require A Change Management Strategy

Posted by Gambling News | Gambling Industry News | Friday 13 December 2013 8:37 am

The online gambling marketplace, while certainly not bottomed out, has become pretty saturated from the point of view of the affiliate industry. With the emergence of gambling online as a massive money spinner, quite a number of other sectors benefited off the bottom line. Advertising and affiliate marketing were two of these sectors.

The online gambling industry, especially in the UK and Europe has become mature, and this changes the way things in marketing need to get done. While years ago it took very little money for someone to get set up as an affiliate online, this has changed, and it is not so easy for these small one-man ops to make a decent living off affiliate earnings. This is a performance based industry, and due to complexities in the marketplace, rewards are fast becoming diluted. Cornering this market today we find specialized third party vendors, super affiliates and affiliate management agencies. These days it is far more beneficial to select a specialized niche and concentrate on this, rather than on a generic area. In other words, concentrate on "slots" for example, rather than "gambling online" per se.

However there are certainly ample opportunities popping up where we are seeing exponential growth. For example the mobile gambling industry, and perhaps turning our envious eyes upon an emerging market in the USA.

In the few short weeks that online poker has been test-played in the state of New Jersey – up to 33 000 new players, or more have registered and these are only intrastate players. Who knows what the possibilities could be as more and more states open their doors to poker at first, then perhaps other online gambling games too. But change management for affiliates is certainly a strong recommendation too. Affiliate business owner need to learn how to tap into a new market place.

Just out of interest – including the usual Thanks Giving holiday traditions they had to deal with, punters found the time to create 5,000 new online accounts. Testing commenced in New Jersey on the 21st November, and while it was difficult for assessing how many wagers were actually placed, some gamers had registered with more than one online brand. This indicates the largest expansion of gambling in the state since 1978, when the first Atlantic City casino opened its doors to the public. They are the third stat in the USA to offer legal and regulated gambling online.

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Powerhouse – Net Entertainment Continues Exponential Online Gambling Growth

Posted by Gambling News | Gambling News | Thursday 31 October 2013 2:59 pm

When a job is done well it is natural to praise the persons or business that did the job well. This is the natural order of things. When we first played a Net Entertainment game, we were enchanted, thrilled and yes… very well entertained. All those years ago we predicted meteoric success for this company.

This prediction has come true, and no… we are not fortune tellers. The simple fact of the matter is that this dynamic software development firm has continued to challenge its own boundaries, and excel at everything single thing they do.

Net Entertainment has become a powerhouse in the online gambling industry where innovation is king. This innovation shows in the games that they produce, as well as on their bottom line. Third quarter results have seen revenues increase by a massive 25% to SEK 153.1 million. The Swedish firm has therefore seen operating profits climb to SEK 44.5 million, and is also enjoying big profits after tax.

There are now another nine online casinos that have launched with this award winning software, so that is nine more places for us to choose to play these fabulous games. Agreements have also been inked and signed with five more clients, so, if you favourite online gambling brand happens to be William Hill or Ladbrokes, these are two of the new signees.

These two operators are also best of British brands which operate off the Playtech platform, which tells us they are hoping for better performance by adding or switching to Net Entertainment.

We are also not entirely sure of the nature of these agreements. But then the largest gaming operators in the world cannot be wrong by choosing this brand. Ladbrokes has struggled in the past to get their online gaming operations profitable, but with NetEnt gaming on board, perhaps this will change for them.

In the last twelve months Net Entertainment has signed a total of twenty-two new customers, so, no wonder financials are revealing dynamic results. But not only results for NetEnt, for their customers too! This firm has also broken records for giving away the largest progressive jackpot prize money of any other developer globally.

For players to get their hands on the share of the big bucks they give away, check out the MegaFortune PJP networked games, these are the best games to play to win big. New slots games release also include “Secret of the Stones”, set in Stonehenge, and "Magic Portals" in its Touch™ catalogue.

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More Virtual Money Wallets For Mobile Gambling Fans

Posted by Gambling News | Gambling Industry News,Gambling News | Sunday 22 September 2013 2:58 pm

We don’t really know what online payment method was the first to come along, but have a suspicion that it might have been Neteller or Paypal. We suppose if we researched this we would know who came along first. But the online gambling industry has seen a great many of these virtual wallets come into being. Some are specific to certain countries, while others such as PayPal are global, now we find a new payment method that has been specifically designed with the mobile gambler in mind.

There is nothing that precludes us from making use of any of the normal payment methods that we have traditionally used to gamble online, when gambling on the go. We are talking about Skrill (which used to be Moneybookers), InstaDebit, EziPay, ECO, Clickand Buy, and so on, there is a very long list, as long as my arm. But this particular method called PugglePay only requires a Mobile number in order to make a deposit.

The design comes from Scandinavia, and we are pretty certain that it is going to be popular as well as reliable. Most software products and solutions that come out of this cold corner of the world, are of an incredibly high quality. Many people from Scandinavian countries are huge fans of gambling online, so, it makes sense that they would also be keen on the mobile form of these games. Must be the snowy cold weather, and dark long winters that keeps players in-doors, and needing to be entertained!

Now mobile entertainment has been made so much more simple to pay – PugglePay is an über secure payment method for funding mobile, and even online gambling accounts. It is an instant cash device – virtually speaking – for phones which allow us to transfer funds at any time, from any place without requiring private data or the use of credit cards, debit cards or other e-wallet. FYI – a “Puggle”, is baby echidna, if this means anything at all to you.

Some forward thinking casinos online have already taken up this product, and rolled it out to their customers, we believe it is only a matter of time until others follow suit. Both Betsson and Mr. Green have partnered with this new payment solution, understandably so, as both of these casinos offer gaming to the UK and Europe, but enjoy an extra high market share in Scandinavian countries.

This socially responsible payment system works with simple information that the user already knows – money is deposited with a few clicks on the keypad of the mobile device, and the payment pops into the mobile gambling account. The user is identified only by their mobile number, with no cost to the phone account. The invoice is confirmed by an SMS code, and the gamer can go on to play and win.

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