The award-winning gaming operator, 32Red, selects the SmartFOCUS software to further improve the player experience at its online casino.

32Red Plc announced today that they have concluded a deal with SmartFOCUS. The agreement will see the introduction of specialist customer communication software to 32Red’s gaming products to enhance the overall player experience through personalised correspondence and bonuses.

This news is on the back of several significant developments for 32Red of late, including the addition of PayPal banking across its gaming properties and the sponsorship of the English Championship football club, Swansea City, prompting 32Red CEO, Ed Ware, to say:

"It really is exciting times at 32Red. Despite the economic climate we’re forging ahead by investing in value marketing like the Swansea sponsorship and television advertising, as well as further improving the day-to-day operation of the award-winning 32Red. The introduction of SmartFOCUS’ software to our player communications will mean that we will be able to have an even more meaningful dialogue with our players. We expect big things and look forward to seeing what SmartFOCUS can do this year and beyond."

Head of Marketing for 32Red, Mark Quayle, explained that SmartFOCUS will be introduced across all of 32Red’s gaming products, including the 32Red Casino, 32Red Poker, 32Red Bingo, and 32Red Rummy, adding that on introduction it will become an integral part of the company’s overriding marketing strategy. Quayle further commented, “We’re confident SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding.”

Chris Underhill, CEO, smartFOCUS said: "The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses. 32Red’s improved marketing and new loyalty scheme demonstrates that the company understands this perfectly, and makes it a pretty safe bet that the company will continue to enjoy success."

About 32Red Plc:

32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and Dash Casino. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange (TTR) in September 2005.

About smartFOCUS:

smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

32Red Online Casino is offering its biggest ever slots tournament worth €1.3 million in the Grand Slam of Slots

32Red, the award-winning online casino, has announced that it will be running its biggest ever online slots tournament this summer. The Grand Slam of Slots boasts a total prize pool of €1.3 million and a top prize of €1,000,000.

Slot tournaments first came to online casinos in 2008 as an entirely new way of playing online slots and have been popular ever since. Players join a tournament based on one of three online slot games which are available and play the slots as normal. However, instead of cash being awarded from certain combinations on the reels, players receive the equivalent payouts in points instead. The sum of these points establishes their position on a leader board which, when the slot tournament is finished, determines the amount of the prizepool the player receives. The higher up the leaderboard players finish the greater the prize. In this case, players in the Grand Slam of Slots battle for €1.3 million and can win €1 million for finishing in the top position.

Head of Marketing for 32Red, Mark Quayle, said, “The Grand Slam of Slots is one of the biggest gaming events we’ve ever been part of and is a great chance for players to experience these great games, the amazing Tomb Raider* online slot and become the first slot tournament millionaire in the process.”

He added, “There are 481 winning places in addition to the massive €1,000,000 top spot, where players can win runner-up prizes worth up to €50,000. That means a ticket to the Grand Slam of Slots has a 20% chance of being a winner. In true 32Red style we’ve added 32 €1,000 bonus prizes that will keep the tournament exciting and competitive throughout the leaderboard and not just at the top. Players can even pickup a €1,000 prize in 8328th place.”

Tickets to Grand Slam of Slots are not available to buy; instead 32Red Casino will be offering competitions, leaderboards and more to allow players to secure their seat. The final will take place over 9 days between Friday the 23rd October and Monday November 2nd which allows for an unlimited number of rebuys. Quayle pointed out, “Rebuys are going to be pivotal to anyone serious about hitting one of the bigger prizes. The opportunity for more credit and time will boost leaderboard scores and could be the difference between finishing below the payment threshold or in the money. For those wanting to practice their slot tournament skills, 32Red runs daily tournaments and even free slot tournaments from inside their online casino.”

*Lara Croft, Tomb Raider, the Tomb Raider logo and Core are trademarks of Core Design Ltd. All rights reserved.

About 32Red Plc:

32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players. Over 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and Dash Casino. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law.

Online Rummy Launched by 32Red Plc

The award-winning online gaming firm, 32Red Plc, adds online rummy to its range of gambling games in the launch of 32Red Rummy.

32Red Plc announced today the launch of an online rummy platform in 32Red Rummy – the website behind the latest in seven online games offered by the Gibraltar based gaming firm.

32Red has expanded into online rummy after the successful introduction of 32Red Bingo and 32Red Mobile last year, making seven distinct gambling games available to play at 32Red. Games include two online casinos in 32Red and Dash Casino, online poker through 32Red Poker, financial spread betting from 32Red Spreadbet, as well as their bingo and mobile casino offerings.

The winners of the Best Casino award since 2002, as well as many others, 32Red plan to bring these award-winning skills to 32Red Rummy. This was highlighted by Pat Harrison, Operations Director for 32Red, when he said, “We believe that we are in a great position to bring to bear 7 years of successful gaming experience to what is a massively popular card game that is new and burgeoning on the internet now. We’re positive that our position as a trusted and respected gaming operator means 32Red Rummy will grow rapidly and become the home for rummy on the Internet.”

32Red Rummy offers players a range of online rummy games. Players will find Gin Rummy, Oklahoma Rummy, Kalooki 40 & 51 and traditional rummy in hundreds of online tables with a range of stakes – there are even free games for those new to rummy. Head of marketing, Mark Quayle, commented, “32Red Rummy offers players a full rummy experience. Akin to playing at home, but with all the advantages of playing online, 32Red Rummy players enjoy busy tables, a sign-up bonus and regular loyalty offers and tournaments”.

Mark added, “Rummy is similar to in that players from 32Red compete in a networked environment, it’s player against player and every man (or woman) to his (or her) self. There’s a wide variety of table stakes to cater for all budgets, ranging from free-to-play to a range of one dollar to several hundred dollar buy-ins. Players have the choice of hundreds of tables and can compete alongside upwards of 3,000 players online.”

32Red Online Casino to Accept PayPal

32Red Plc – the company behind the multi award-winning 32Red Online Casino based in Gibraltar – today announced that it would be accepting deposits and withdrawals using PayPal, adding to the numerous secure banking options currently available to 32Red players.

PayPal is the UK’s favourite online payment service, with 21% share of consumer internet payments . Offering safe, fast and easy payments to over 73 million active account holders worldwide in 19 different currencies, it is viewed as the faster, easier way to pay online. The addition of PayPal to 32Red’s banking options will help current players deposit and claim their winnings more easily and open up joining the Best Casino winner to thousands of potential new players.

Operations Director, Pat Harrison, said: “32Red strives to make joining and playing our gaming products as simple and as convenient as possible. The addition of PayPal to our banking methods will allow players to manage their finances, deposit and withdraw easier than ever before. We’re positive that our strategic alliance with PayPal will also mean we will introduce more new players to our Best Casino service this year.”

PayPal operates by the addition of funds to accounts by bank cards and directly from banks. The sum can then be used to purchase chips at 32 Red online casino for example without the players having to submit any personal bank details. Winnings will then be deposited back into the PayPal account and withdrawn back to the users’ bank should they wish. It is considered by many to be the ultimate digital wallet. 32 Red Casino is featured on PayPal Casinos

Swansea City Football Club Announce Sponsorship Deal with 32Red Online Casino

32Red Plc and Swansea City FC announced today a partnership that will see the award-winning online gaming firm become the South Wales club’s official shirt and gaming sponsors.

The two-year sponsorship deal will see the 32 Red logo placed on the front of the Swans’ home and away shirts, while the Gibraltar-based company will also become the club’s official online gaming partner.

32Red Online Casino offers players over 350 unique casino games and a choice of welcome bonuses and monthly rewards. The poker site provides thousands of poker tables where players can enjoy games of Texas Hold’em, Omaha poker and more in addition to online bingo and a mobile phone casino.

The deal also reverses the current trend where an increasing number of professional clubs are failing to secure shirt sponsorship in today’s difficult financial climate. Swansea City’s vice-chairman, Leigh Dineen, was delighted to secure 32Red Casino as club sponsor, especially as 32Red’s previous shirt deal was with Premier League Club Aston Villa.

“It shows how far the club has come,’’ explained Dineen. “32Red were talking to a number of other football clubs, including some in the Premiership, about shirt sponsorship; but we are delighted to become their chosen partners in football. We are now a Championship club with a Premiership sponsor – and that’s something we are very proud of.”

Dineen added, “It was also encouraging to see a number of companies express an interest in becoming our main sponsor. There were some very interesting discussions over the course of last season, but 32Red was without doubt the best deal for us. It is a modern company with global reach; has pro-active ideas and will help us spread the Swans message to the international stage. We are really excited about working with them and I’m sure we will make a great team.”

The deal also represents an exciting and potentially lucrative opportunity for the club to share revenue drawn from 32Red’s online casino, poker and betting services. The club will be announcing some exciting initiatives on this link for its official website and supporters’ on July 1.

Ed Ware, CEO of 32Red, said: “We are thrilled to be partnering with Swansea City, one of the most exciting clubs in the Championship. Swansea has become a highly progressive team over recent seasons and we are looking forward to an exciting time as the club’s main sponsor.”

“The deal means we will once again raise our profile throughout the UK by becoming part of the football scene. And, thanks to the increased media coverage of the Championship, we expect our tie up with the Swans to deliver significant interest in our award-winning online casino.”

The sponsorship deal was facilitated with the help of Jim White and his commercial consultancy company, The Changing Face, and David Little of Magrath and Co in London. Both are avid Swans fans.