“Virtual Social Gambling” No Longer A Gamble For BIG Business

Posted by Gambling News | Gambling Industry News,Gambling News | Sunday 13 April 2014 9:47 am

Multi- millionaires and even multi- billionaires have been made by the online gambling industry, and here we do no refer to players who have won big money. Although more than a few online multi-millionaires have been made when playing these games, the real winners are the people who dared to take a gamble, and offer casinos, bingo clubs, poker rooms, and sports-betting websites online.

Social gaming is a category that has long been popular online, but this popularity has recently expanded in to the online gambling arena. Basically this means that gambling-type games are being played on social media websites, and social media gaming designers are delving into the gambling genre. One of the latest of these social gaming developers – Playtika – has joined in the fray.

This Tel Aviv based developer is not to be confused with Playtech, also an Israeli-based online gambling game developer. Playtika aims to allow fans of their games a taste of what it might be like to enjoy gambling online, but at this point only for fun. In other words games will be developed in demo” mode where real money is not exchanged!

They are already creators of some of the most widely played social gaming titles – over five million people play these games daily – from one-hundred and ninety countries. Their online video slot title – Slotomania – is the current jewel I n the crown – introduced in 2010. It became an almost immediate hit, and immediately a big hit with web-based gaming enthusiasts. Its execution was soremarkable that Interactive Entertainment giant Caesar’s snapped it up just one year later. They became a 51% shareholder of the company in 2011, and we all know how big Caesar’s is.

Despite the fact that Caesar’s is a gambling brand, they are also predominantly a US land gambling brand. There are still currently all kinds of regulatory issues regarding the legality of Internet gambling in this country, so, Playtika, and their new major partner do not offer slots where money is involved. These games are considered to be normal online apps where the player accumulates points to earn virtual rewards.

Obviously there has to be some (rather large) money it in the system, or CIE would have never become involve. So, players effectively enhance their “freemium” gaming experience, by purchasing upgrades, but no player expects to win money. Playtika has essentially become Caesar’s Interactive Entertainments’ lynchpin in the social gaming industry. They even have taken the title of “largest in the world”, away from Zynga.

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Online Gambling Market Reports New Growth For 2014

Posted by Gambling News | Gambling Industry News,Gambling News | Thursday 3 April 2014 12:59 pm

The latest trends in online marketplaces are regularly placed in the spotlight, none more so than trends in online gambling. This massive marketplace has continued to surprised researchers for years, and with development in mobile channels, continues to surprise even more. The latest trends and development findings from yStats.com has found that this sector continues to grow. No BIG surprises there! Even gambling on social networking sites such as Facebook is getting a good deal of attention.

The increase in use of smartphones and tablets is topping the charts, so too is the use of this technology, increasing both gambling and sports-betting numbers. Currently live, or what we call "brick and mortar" casinos, are still dominating this scene, however, real money gambling online is expected to grow at double-digit rates into the future. Experts are predicting a growth rate of 40% or more by the year 2018, which is not so terribly far down the line.

Besides smartphones, tablets, and the growth spurt that this technology has engendered. There is ever increasing pressure for countries that ban online gambling, to change their regulatory landscapes. Regulations are varied throughout the world, with North America lagging way behind in an industry that in the UK has been legal for years. In fact the UK leads the way’ miles ahead of the rest of the world! Western European countries have some regulations in place, while Asia also lags behind. The pressure is on from both the industry and people who wish to gamble online, to lift anti-online gambling laws, as well as regulate this industry. The argument for regulation is not so that only Governments have better controls, but that players enjoy more protection too.

When speaking about the growth in popularity of gambling online, and its continued success as an online industry leader, we are talking in numbers off Billions of Dollars. It is precisely for this reason that many Governments do not want to legalise and regulate. Why? Well, despite the fact that "moral" arguments are most often espoused, the real reason seems to be Government greed. Online industry is slightly more difficult to control in terms of taxation, as the British Government have found out to their great loss.

But as more advanced tech becomes available, it makes the industry easier to audit and control. However, it seems that most governments around the world would rather have no taxable income from this industry at all, rather than a small slice of something huge.

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Online Gambling Habits Under The Microscope

Posted by Gambling News | Gambling Industry News | Monday 31 March 2014 12:32 pm

We don’t find it very surprising that online gambling habits are regularly placed under the microscope for industry scrutiny. Marketing methods have become more scientific over the years, in particular in the online space, where this industry is now a mainstream model for making money.

Mobile game sales, spending rates, hours spent online and so on, are all grist for the mill for surveyors when attempting to understand how to market to their chosen audience. New research in a report from the Online Gaming Market, 2014, sees that players in Europe spend more time playing, than gamblers on any other continent. The research includes social network platforms such as Facebook, as well as use of mobile devices like smart phones and tablets. Apparently nearly 20% of the entire population enjoys taking a gamble online.

It seems that experts in this industry find these numbers disproportionately surprising, however the facts remain in particular in the UK – consumers eagerly participate in playing online games. Gambling platforms have become a part of everyday life, and half of all UK tablet users make this channel their first choice. There is a definite predisposition for online gambling through mobile technology, which promises much growth for mobile gaming into the future.

Mobile in-game purchases as reported by specialists -Swrve– says that 0.15% of mobile gamblers generates 50% of monthly profits. This is the first Mobile Games Monetization Report Swrve has published, and it is hugely interesting to note that so much money is generated from a such a small number of spenders. But the point is that there are a whole bunch of active players that truly enjoy online, or rather, mobile gambling games.

The study was conducted across "tens of millions of players", the aim being to find precisely "where the money is made". It took a whole month to compile and what was also found to be rather interesting – was that very little data exists to show how consumers relate to“free-mium” games. There are many free online gambling models to take advantage of, and while many players do, there is still this small section of players in the market, generating a great deal of money.

Facts revealed indicate thatwomen tend to wager more, and the over 50 age group makes up a large proportion of the social online casino player index. The myth is also being dispelled that people over 50 arenot computer savvy. The second biggest player category is the 60 – 69 year-old age group.

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Online Gambling Affiliates Require A Change Management Strategy

Posted by Gambling News | Gambling Industry News | Friday 13 December 2013 8:37 am

The online gambling marketplace, while certainly not bottomed out, has become pretty saturated from the point of view of the affiliate industry. With the emergence of gambling online as a massive money spinner, quite a number of other sectors benefited off the bottom line. Advertising and affiliate marketing were two of these sectors.

The online gambling industry, especially in the UK and Europe has become mature, and this changes the way things in marketing need to get done. While years ago it took very little money for someone to get set up as an affiliate online, this has changed, and it is not so easy for these small one-man ops to make a decent living off affiliate earnings. This is a performance based industry, and due to complexities in the marketplace, rewards are fast becoming diluted. Cornering this market today we find specialized third party vendors, super affiliates and affiliate management agencies. These days it is far more beneficial to select a specialized niche and concentrate on this, rather than on a generic area. In other words, concentrate on "slots" for example, rather than "gambling online" per se.

However there are certainly ample opportunities popping up where we are seeing exponential growth. For example the mobile gambling industry, and perhaps turning our envious eyes upon an emerging market in the USA.

In the few short weeks that online poker has been test-played in the state of New Jersey – up to 33 000 new players, or more have registered and these are only intrastate players. Who knows what the possibilities could be as more and more states open their doors to poker at first, then perhaps other online gambling games too. But change management for affiliates is certainly a strong recommendation too. Affiliate business owner need to learn how to tap into a new market place.

Just out of interest – including the usual Thanks Giving holiday traditions they had to deal with, punters found the time to create 5,000 new online accounts. Testing commenced in New Jersey on the 21st November, and while it was difficult for assessing how many wagers were actually placed, some gamers had registered with more than one online brand. This indicates the largest expansion of gambling in the state since 1978, when the first Atlantic City casino opened its doors to the public. They are the third stat in the USA to offer legal and regulated gambling online.

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William Hill Online and NetRefer announce new partnership

Posted by Gambling News | Gambling Industry News | Monday 2 December 2013 3:53 pm

William Hill and NetRefer are pleased to announce their partnership to enhance William Hill Online’s Affiliates United program through NetRefer’s Performance Marketing suite.

Rated by EGR Magazine as one of the most powerful gaming operators on the planet, William Hill Online is a significant partner and an exciting addition to NetRefer’s growing client base. This partnership continues to assert NetRefer as market leaders in affiliate management and performance marketing.

William Hill Online’s new affiliate programme will offer state of the art functionality including fully managed online hosting, advanced media tracking, dedicated customer support and account management, flexible reward plans, attractive affiliate commissions, on time payments, and extensive reporting along with other industry leading marketing tools. This will empower the business with all the necessary functions to support CMOs, marketing and affiliate managers and affiliates effectively and efficiently.

William Hill Online has always enjoyed a very strong brand image, and through the implementation of their new affiliate platform, this will encourage further growth for their online business, a key objective for all NetRefer’s online gaming partners.

Anat Errell, Head of Marketing Operations for William Hill Online, said: "This is a very important chapter in our business, and we are very excited to be working with the industry leaders in affiliate marketing to ensure all our esteemed affiliates and marketers are provided with the leading edge solution in the business. We are proud to have selected NetRefer as trusted partner for our marketing solutions".

Julian Buhagiar, CEO of NetRefer Malta, said: "It has been a pleasure to work closely with the marketing and technical teams at William Hill Online to ensure they are provided with all the latest marketing tools to fulfil their requirements. Our goal is to ensure all the affiliate team as well as their affiliates are provided with a fully configurable rewards engine, clear and flexible reporting, in-depth analytics as well as user friendly dashboards available in over 99 languages to ensure market reach and localisation for William Hill’s entire online brand."

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