It is not the first time we have heard mention that tax Cuts could be looming for British online gambling ops. It is also no secret that most of these operational companies have joined the exodus to more temperate climes. Most UK online gambling concerns, even the BIG guys such as William Hill, long ago ran away to "White Label" shores such as Malta, Gibraltar, Isle of Man and Alderney.

However, this does not prevent large operators from offering this form of virtual entertainment to a UK-facing audience. Therefore the UK Government needs to find a way to bring some potential tax pounds back to the country. The best and most obvious way to do this would be to offer tax cuts. But will the Government actually enact this – that is the multi-million pound question?!

If we think about it logically, gambling is a numbers game, but then so again is collecting tax. So, we ask you a simple question, would you rather have 5% on millions of pounds of potential income? Or would you rather have 15% of nothing? It doesn’t take rocket science to see that online gambling firms have left the country to take advantage of tax shelters for very obvious reasons.

Apparently now Government Ministers are seeing the madness in the tax situation, it has taken the longest time; and is hoping to encourage operators to base themselves in, or return to Britain.
One thing that is for certain – IS – online gambling is going nowhere at all, and unprecedented growth is being seen in this industry still. Mobile gambling growth using Android, iPhone, iPad, and other tablets, and smartphones, is becoming an off-the-wall trend. This kind of growth in popularity and spending is just too good to resist not getting a share.

While the Government in the UK, mulls over the idea of tax cuts on revenues from this massive growth industry, the Governments of Alderney, Gibraltar, Isle of Mann, and so on, are all cashing in on what has become a mainstream industry. These territories are also cashing in on the perks that work hand-in-hand with healthy industry – job creation for example.

Rumour has it that taxes in the UK will be cut from 15 to 10%, but we don’t really know if 5% would make all that much of an impression. 10% does bring it in line with some other territories, but whether this will be incentive enough, still remains to be seen. The wheels of law-making turn slowly, and we all know that money likes speed. Perhaps a little less "mulling", and a little more action might be required.

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We often come across news items regarding big wins at online gambling websites. These wins are often nabbed by online slots players, and we are talking about millions of Kroner, not just trifling wins. But, despite the fact that the Swedish winters are long, and online gambling is a fun way to spend those long, lonely, dark, endless nights, the Swedish Prime Minister is taking his life in his hands by proposing changes to gaming laws.

The motivation for the changes is apparently due to some stats release by the National Audit Office. The stats were released in June 2012, and changes are scheduled to be implemented by mid-2014. According to the news report, there has been an “increase in pathological gambling has been identified among certain groups of gamblers”.

While legislation will be implemented to take away certain gambling freedoms a couple of years down the line; it pays to remember that time flies fast when you are having fun, and online gambling is nothing more than having a little harmless fun. If problem gamblers are on the increase, then people are the problem, not gambling per se. This is something we have always maintained, but the real issue seems to be that competition between illegal or unauthorised gambling providers seems to be the main cause of Swedish residents gambling problems. Again, it seems to us, that people are the problem not gambling itself.

By the 31st May of this year we should know exactly what proposed law changes will be. But we have absolutely no doubt that online gambling will be affected. Changes in regulations will more than likely affect high risk areas the most, and as online gambling is a numbers game, with more numbers than ever before playing these games, it stands to reason this industry will be targeted.

However, there is some light at the end of the dark tunnel of those cold lonely nights for the Swedes. It is perceived that current legislation is simply weak in the area of social protections, so the aim is to strengthen these weaknesses, not institute outright bans. Bans in countries which disallow gambling online are often perceived to be bans on access to information, as well as an infringement of rights to choice. No radical overhaul of the present systems is to be expected.

Even state-controlled Svenska Spel was named in the report, and they are one of the very few “legal” Swedish gambling providers. Here it is interesting to note that they also have a very strong online presence. They offer bingo, casino games, sports betting and poker; live and online as well as throughout the entire Swedish entertainment industry, which means restaurants and pubs, as well as bingo halls – the lot.

They have been offering online poker through the Boss Media (now GTECH G2) platform since 2005, which makes them the only authorised product in Sweden, so, where does the “competition” factor come in? Apparently residents have easy access to all kinds of online gambling sites, so, all the Swedish Government need do is require fair individual licensing and regulation, just like nearly all of the EU.

While Northern Ireland is considered to be part of the United Kingdom, this area is a self-governing territory, which implements its own distinct laws. Heaven knows the IRA fought long and hard enough to gain this distinction.

In terms of online gambling legislation and regulation, there was once the idea that an independent licensing authority should be created. However, the idea was soon rejected, due to logistical difficulties. Now Nelson McCausand – Minister of Social Development – Northern Ireland, has announced that new gambling legislation is to be formulated shortly. Apparently the new laws are not expected to affect online gamblers in any drastic way.

The need for new laws has become essential, because as times have changes, the old laws cannot hope to cover all the facets of every gambling portfolio, that is available to the public today. Basically these new laws are for consumer protection, and are focussed at players, and the money they spend being protected.

The EU marketplace as a whole has seen online gambling, as well as games such as poker, surge in popularity. In particular in terms of the game of poker, live events have become just as popular as playing online. Therefore the new Northern Irish laws will be designed to comply with the provisions of the EU, and unlike various EU countries, which have been recently seen taking the law into their own hands, the Northern Irish have no desire to take the EU Commission head on.

The other crucial aspect according to Minister McCausand, is that the original Betting, Gaming, Lotteries and Amusements laws were promulgate in 1985, and only dealt with the activities of bingo clubs, gaming machines, and so on. The times, they are a changing, and therefore so too must the laws. Gambling is so much more than mere bingo today, and is available across a wide variety of channels.

He is also keen that their laws should fit with the laws of the EU, and has in fact made it clear that they wish to have strict adherence with EU provisions.

There is also the matter of the Problem Gambling Review, when in 2009, problem gambling numbers were… well… a problem. At the time the review was conducted it revealed that at least 2% of the Northern Irish population, were actually gamblers with problems. This was a highly damaging review, and at the time, although poker was not mentioned per se, online poker operators had something to say. Operators such as Betfair, Paddy Power and Ladbrokes, are highly reputed brands in this industry, and obviously had something strong to say regarding the results of this review.

However, new laws will increase player protection, as well as address specific loopholes that seem to be present in the current gambling system. As EU law is not anti-online gambling, we don’t see any difficulty with new Northern Ireland law. They have absolutely committed themselves to strictly comply with the EU. Regulations and standards in the UK are being extensively studied to ensure a similar model for this independently governed territory.

We always think it is the kettle calling the pot black when one gambling concern takes umbrage against another for fear they will lose their business. A prime example in the USA is Gambling Billionaire Magnate, Sheldon Adelson. He is the man who made his money with the Las Vegas Sands Corporation; he is also still their Chairman and CEO. In his opinion online gambling is morally wrong, but apparently it is not morally wrong to set down 5000 slots machines, 300 blackjack tables, 150 roulette wheels, and high stakes private Baccarat rooms on his casino floors. Go figure?

Anyway the latest in a long line of green monsters with regard the online US online gambling saga, is Lottery Directors. Another bunch of hypocrites from seven states who plan to storm in on Washington to speak against a bill which might potentially allow federal legislation and regulation for this much maligned industry. It appears that the bill is to restrict the expansion of lotteries online, as well as other gambling, but will promulgate online poker. Again with this bill, we see what appears to be a morally superior stance, calling the pot black so to speak, then, sneaking in the back door.

For goodness sake, why does the Federal Government not allow all online gambling activities across the board, a law such as this would stop all this envy and dissention right in its tracks. But then the Church and other groups who believe themselves to be on "higher" moral ground, would also have something to say.

Nevertheless, these lottery official hail from Kentucky, Idaho, New Hampshire, Georgia, Washington state, Missouri, and Iowa are signed-up. They will be flying in to lobby against the Federal bill devised by Senators Harry Reid, of Nevada, and Jon Kyl of Arizona.

David Gale who is the Exec Director of the North American Association of State and Provincial Lotteries, says the Bill will restrict most other online gambling activities which leaves them out in the cold. More and more states are looking to expand their lottery operations online, but not only that, they also want to be able to offer various other casino-type gambling games. What was mentioned were slots and keno-type games. Basically random number games.

They say that the purpose of the lobbying trip was to spread the message that gaming rights are a state-specific right, and that each and every state has the right to determine what games should or should not be on offer. However, this has also never really been disputed at Federal level, we only have to look at the fact that Nevada has made online poker legal.

Apparently these lottery leaders want their individual states not only to have the power to determine the games they offer their residents, but also how these gambling games are delivered. In other words – they are concerned that a Federal bill would interfere with their power.

According to Reid and Kyl, their online gambling bill does not deserve any of this ire, it is simply in draft form at present, and they will continue to work transparently with all stakeholders.