The regulatory auditing and testing agency eCOGRA has been selected by leading Stoke-on-Trent based online gambling group bet365 to serve as its "third party regulatory testing and certification partner".

Companies are increasingly recognising the value of partnerships that will oversee and conduct independent specialist audit and testing procedures to streamline the often complicated and varying matrix of national regulatory requirements in newly legislated, as well as existing, markets in Europe.

Bet365, as one of the world’s largest online gambling groups, identified the need to appoint a strategic partner that would provide it with quality and cost-effective compliance and audit services ensuring each aspect of its business is in sync with the myriad of legislative requirements adopted by the various markets it operates in or intends to enter.

eCOGRA’s 17025:2005 testing laboratory accreditation by the United Kingdom Accreditation Service (UKAS) and extensive mix of professional Big 4 audit firm, IT and industry experience, ideally places the firm to perform compliance and audit services across the diverse spread of regulation and testing principles and methodologies being adopted throughout Europe.

Andrew Beveridge, the chief executive of eCOGRA, welcomed the appointment saying: "eCOGRA specialises in providing services to tier 1 software suppliers and operators, and bet365 certainly meets this requirement. eCOGRA looks forward to assisting bet365 with future certification endeavours while ensuring the group remains compliant in the markets in which it currently operates."

Steven Degg, regulatory compliance and information officer of bet365 commenting on the appointment said: "bet365 selected eCOGRA based on the depth of skills, experience of their resources and a successful track record in providing compliance services to other leading operators and software suppliers. Bet365 successfully submitted challenging Spanish and Danish certifications in partnership with eCOGRA, and look forward to working with eCOGRA as we expand into new markets going forward."

About eCOGRA

Founded in 2003 to set and improve operational standards and player safety in the online gambling space, eCOGRA has amassed a wealth of experience in implementing international best practice standards and requirements and ensuring these are maintained through regular review and monitoring.

Over 200 of the most established and successful internet gambling websites are accredited and policed by the independent, London-based company, which is staffed by professional auditors with Big 4 auditing firm experience, information system experts and responsible gambling specialists.

The company is an accredited testing agency with several jurisdictions, and has been awarded the United Kingdom Accreditation Service (UKAS) ISO approval ISO/IEC 17025:2005 : General Requirements for the competence of testing and calibration laboratories. This accreditation is one of the quality assurance requirements for approval as a testing agency in various European remote gambling licensing jurisdictions.

About bet365

Bet365 is a world leading eGaming company and a driving force in the development of Enterprise and Internet technology. Established in 2000 from a portakabin in Stoke-on-Trent, bet365 has grown into a global operation that employs over 2,000 people, is live in 17 languages and delivers an unrivalled online experience to over 9 million customers worldwide.

Giving its development teams the freedom to innovate is key to bet365’s success. The company has worked hard to cultivate a culture of innovation where good ideas and a techno-entrepreneurial attitude are encouraged and rewarded. Today bet365 continues to push technological boundaries and break new ground in software innovation.

Influencers will receive £48 of digital lottery tickets to play and share with friends.

A new strategic betting game, has launched an social influence marketing campaign via Klout, a company that measures users’ online influence, to promote their lottery to a targeted group of influencers.

The campaign enables qualifying users worldwide to sign up via the Klout Perks program and receive a continent ticket pack with a value of £48 and share the oer with friends and followers in their social networks. The campaign, which launched on November 7th, has already attracted hundreds of new players to the TWLV lottery. The oer is limited to the first 2000 players who sign up via Klout

Ab Olde-Scheper, founder of TWLV, said: "Influencer marketing is proving the perfect marketing tool for launching our game. We are delighted to welcome hundreds of new players now all interacting with their friends and followers. It’s a promising start and we trust the player volume to grow continually helping us contribute to a great charity Jackpot at the end of this year".

After a successful influencer campaign with PeerIndex last month, where users were oered a similar promotion, TWLV now partnered with Klout to target a new audience of influencers, attracting new players from around the world. TWLV is the first game of chance to use social influence marketing to drive interest in a gambling platform.

It has been called the new frontier in online gambling, and while some gambling games are by nature more social than others, this new zeitgeist promises to make playing virtually any gambling game a social experience. It has become such an important factor to the industry that a conference has been specifically called for dealing with what seems to have become another sector of this incredibly successful industry. We’ll take a wager that when the first gambling game went live online, the developers/operators had absolutely no idea just how big this genre would become!

The first Social Gambling Conference takes place on 16th November in London – Dexter House on Tower Hill. iGaming Business is the host.

As experts in the field of gambling online claim they see huge opportunities opening up in the social space, the big question is "where is the money?" Of course this question is as relevant to operators as it is to social gamers who are keen to win prizes. It is the online gambling part of the equation where attention should be focused, but there also has to be a way to get the balance right. This gathering hopes to address the intricacies and interesting facts of a rather complex subject.

As we see social gambling transform into real money gambling online, the same is taking place from the real money online gambling point of view, where this business is becoming more social. So, like in all instances of just about everything, there are two sides to the coin… thank goodness for that…that is how we achieve balance.

Implications include legal and regulatory requirements as the social gaming market unfolds. But as the experts tell us, there are a great many opportunities presenting themselves. All we need to think about to grasp the idea; is the fact that Globally there are close to 1 billion Facebook users. Already more than 11 million regular (daily) users have made social media platforms the place play to win, and it is estimated that 50% of Facebook users play social games.

Facebooks five top casino games are Texas Hold Em, Slotomania, Double Down, Bingo Blitz, and "Best Casino", so, it doesn’t take a rocket scientist to see that a huge new market is readily available for existing online gambling operators – but, and here is the rub, they have to make the games social. The five games we mentioned attract a fairly incredible 11,240,000 daily players; who wouldn’t want a slice of that pie?

The two sides of this global online gambling and social gaming equation has become a classic "you scratch my back, and I will scratch yours" scenario. Each business sector is being offered the opportunity to accelerate one-another’s growth. Money is made from the sale of virtual goods, such as coins to unlock more advanced features. It is in this aspect that money is made. Getting ahead appeals to the need for personal achievement and status, so, players spend the money. Social gamers are therefore not so much different from online gamblers, and in fact many play both types of games.

A Norwegian player has landed a staggering 7,3 million euro jackpot playing Net Entertainment’s Hall Of Gods™ video slot on Betsson.

The man in his forties landed the monster sum playing online on Tuesday 23rd October and the life-changing win is the second multi-million euro jackpot to be paid out on Hall of Gods™ slot this year.

Hall of Gods™ allows players to immerse themselves in an ancient Viking world where players can win free spins before smashing their way to riches with Thor’s hammer in bonus games to win one of three jackpots.

Since last year Net Entertainment games have paid out more than €29 million in jackpot wins and that figure could soon be extended as another Net Entertainment game, Mega Fortune™, has a jackpot currently exceeding €6.8 million.

Net Entertainment’s progressive jackpot games are proving more popular than ever as substantial jackpots are building up quicker and falling more frequently.

“The high liquidity offered by Net Entertainment progressive slots helps jackpots build extremely quickly and they are a fantastic acquisition tool for operators. We would like to congratulate the winner on his huge success and we look forward to hopefully making many more millionaires in the coming months” said Per Eriksson, President and CEO of Net Entertainment.

A brand new Facebook Poker app seems to be hot in the news – driven by actor Kevin Pollak and his apparent love for this game. For those of you who don’t know who Kevin Pollak is don’t feel alone, neither did we. However, after conducting a little research we found that he certainly has a very well-known face; claims to fame roles in A Few Good Men, The Whole Nine Yards, The Wedding Planner and more. He hosted the first season of Celebrity Poker Showdown, and regularly invites friends over to his house for poker nights.

Anyway it seems he is also the host for the brand new Facebook poker app, which has been aptly named – Hollywood Poker. The app debuts on the 8th October, 2012, and basically offers players a chance to win into star-studded poker games. This is not a “play for real money” game, but apparently does offer great prizes.

So far the names being dropped include: James Woods, Dennis Quaid, Peter Facinelli of Twilight fame (he plays Dr. Carlisle Cullen), John O’Hurley from Seinfeld, Scott Baio, Tim Busfield of The West Wing, Dean Cain of Las Vegas, Rob Riggle of 21 Jump Street, and of course plenty more. While we did not see Ben Affleck or Matt Damon on the list, and they are well-known for their celebrity poker antics, there is still a whole load of shining stars who seem keen to participate in this game, and have also committed themselves to playing Hollywood Poker.

While Hollywood Poker launches on Facebook on the 8th October, the tournament won’t start right away. Members will be playing their best game of poker to win entry into the first tournament which takes place on the 20thOctober. It offers a "rare and exciting chance to play Texas Hold’Em Poker" with Kevin Pollak and his chosen celebrity friends. Three lucky winners will get to play in this single table event. What a rush?!

This is one of the first poker games to be launched by Facebook themselves, and no poker player worth their salt is going to want to miss out on the chance. It is their first ever celebrity games, and over 160 stars of movies, TV, Sports and Media have pledged to play Hollywood Poker. Films and shows such as Too Big to Fail, Saturday Night Live, Vegas, Vampire Diaries, Revolution, News Radio, Charles in Charge, 7th Heaven, Melrose Place, 30 Rock and more to be confirmed will be represented.

Hollywood Poker is easy to use – its designed this way – and fun for everyone. Fans get to interact directly with stars, rub virtual shoulders and chat with them, while playing poker. Visitors can follow the action, as well as become a member, and prizes include trips to star-studded events. This game is playable on most devices which includes mobile for iPad, with support for iPhone and Android being well on their way.