NetEnt, Net Entertainment NE AB (publ) has signed an agreement with UK focused operator Betfair which is one of the world’s largest international online sports betting providers.
Founded in 1999 Betfair is a pioneer within online gaming holding gambling licenses in Gibraltar, Malta, Spain, Italy, the United States and Australia. Betfair’s revenues amounted to £387m in 2013 and the company has more than 950,000 active customers.
"We are very excited that Betfair has selected us as a partner and I wish them a warm welcome as a customer. This agreement will further strengthen NetEnt’s exposure on the UK market but also in other parts of Europe." comments Björn Krantz, Managing Director in Net Entertainment Malta Ltd.