NetEnt, Net Entertainment NE AB (publ) has signed an agreement with UK focused operator Betfair which is one of the world’s largest international online sports betting providers.

Founded in 1999 Betfair is a pioneer within online gaming holding gambling licenses in Gibraltar, Malta, Spain, Italy, the United States and Australia. Betfair’s revenues amounted to £387m in 2013 and the company has more than 950,000 active customers.

"We are very excited that Betfair has selected us as a partner and I wish them a warm welcome as a customer. This agreement will further strengthen NetEnt’s exposure on the UK market but also in other parts of Europe." comments Björn Krantz, Managing Director in Net Entertainment Malta Ltd.

While the word gimcrack might be a bit of a misnomer for devices such as iPhones, Androids and iPads, these portable devices are gewgaws of a sort. They are the latest zeitgeist for fans of fashion, and as a result are spreading all over the world. With the greater mobility, and fantastic technology, e-gambling activity is also increasingly on the rise.

Global Betting and Gaming Consultants (GBGC) are industry experts; it is their contention that the mobile industry is expanding rapidly. But they are not the only ones who see this, we can see it by just looking at how many online gambling firms are getting more and more mobile apps up and running, so, there must be a huge demand. We also see it in the numbers that the big companies such as William Hill, Paddy Power and others are releasing in terms of mobile growth. Honestly speaking, gambling analytics are great, but it is already clear we see increasing levels of demand.
Warwick Bartlett who is CEO of GBGC says that online gambling offers a good value for money entertainment option for millions of consumers. Something else we already know.

The powerhouses of online gambling are and have been enhancing revenues by adopting mobile gambling applications for a while; the evidence exists that what they are doing is good for business.
Smartphone gambling is transactional entertainment purely. Players are hugely excited by the fact that they can enjoy access to games with high prizes, switch from casino to casino with anonymity, and take advantage of great bonuses, as well as play lots of fun games. They also know that if they want a properly social casino experience, all they need to do is go to their nearest land casino. The online and live gambling business is two totally different channels; just with similar themes.

Betfair for example was one of the pioneers of mobile gambling, and they have reaped the benefits of their foresight – right from the beginning. They are the biggest online betting community globally – known as a betting exchange – and despite good earnings in the mobile market are showing a decline in share price. Core revenues for this company were up to £91.6 million, an increase of 13%, with the biggest growth trend showing in sports-betting. Apparently half of all their customers in the UK and Ireland have placed a bet by mobile during the first quarter of 2012. This is a volume of bet increase of a massive 114%.

It is like we said earlier, we just have to look at this type of performance and it becomes simple to draw the assumption that online gambling will go mobile for a large majority of fans. Rocketing revenues are not only being declared by Betfair; the biggest and many of the smaller brands in Britain and Europe are showing these increasing trends. Keep your eyes peeled too, there is strong evidence to suggest that things in mobile gambling are going to get a lot more interesting over the next couple of years.

Betfair Casino are once again ahead on the innovation stakes by offering an excellent alternative to your favourite classic casino game, with a live dealer twist. Real Deal is a collection of six games exclusive to Betfair that will revolutionise the industry. The Betfair Casino Real Deal experience offers the realism of a live dealer casino by having virtual croupier Candy deal, as well as having an authentic casino environment and quick and smooth game play.

Across all six exciting games staking options run from £1 to table limits of £2,000, meaning Candy’s charming company is open to all bankrolls.

On loading Real Deal games players are instantly greeted by Candy saying "welcome to the table". A quick glance around the background shows a brilliantly realistic casino environment with slot machines showing real Betfair games and their up-to-the-minute progressive jackpots. This allows players to keep a watching eye on the big money jackpots whilst playing their favourite classic casino games.

Players can enjoy such great games as Euro Roulette. The traditional Euro Roulette wheel features red and black numbers from 1-36 and a single 0, unlike the American wheel which also contains a double zero, and the Betfair Zero Lounge wheel featuring none.

As with other versions of roulette, Real Deal includes the classic array of betting options from the big-winning single number bet at 36:1, to the even money staples red/black and odd/even, and many other choices in between.

One of the most enduringly popular casino games, probably due to its classic simplicity, on Real Deal is Baccarat. With the option to bet on the outcome of two hands dealt by the ever-smiling Candy, both the staking choices and potential outcomes can be quickly and easily picked-up by even the absolute casino novice. A player win offers even money odds, whilst the banker can be backed at 1.95 and a tie is 8:1. Two cards are dealt to both player and banker with 10s and picture cards counting zero and all other cards at face value. The object of the game is to get as close to nine as possible. When the player or banker score is less than five a third card is dealt.

Once you’ve placed your first stake on any of the Real Deal games, play is kept smooth and fluid. You can rebet the same and spin again, rebet but at double stake and spin, or simply rebet without spinning, so you have the opportunity to review your staking options before spinning the wheel.

The Real Deal experience is set to revolutionise the online gaming world and, thanks to their exclusive agreement, the only place you can get in on the action right now is at Betfair Casino.

Betfair are pleased to announce the launch of their new download casino. The new download casino platform is powered by Playtech bringing the power of the Playtech games and their array of progressive jackpots to Betfair Casino for the first time.

Betfair’s ambition to provide fair betting for its customers has found no exception in its Casino. Bet Fair Casino offers Zero Lounge games, providing its players a theoretical 100% return-to-player percentage across a variety of games. Betfair remains the only casino to offer their players popular casino games such as roulette, blackjack and baccarat at 0% house margin making this a very popular customer acquisition proposition.

The Zero Lounge maybe Betfair’s unique selling point but the new download Casino powered by Playtech, provides players with over 150 enticing games to play. It’s composed of all the popular table games, over 20 card games, 50 multi line slots, a variety of Marvel branded slots and some very impressive progressive jackpots on a variety of online casino games, such as Blackjack with an average jackpot of $250,000.

With 2 Queen’s Awards behind them, Betfair already have over 2 million customers and keep on growing. In conjunction with the development and growth of their Casino product, through very attractive promotional offers and lucrative reload bonuses for VIPs and standard players, Bet Fair have also embarked on a major advertising campaign that includes extensive TV ad campaigns and high profile partnerships with Barcelona FC, Manchester United FC and Royal Ascot Racecourse ensuring fantastic brand awareness.