The price tag is a massive €38.3 million, and the acquisition is the online poker affiliate business known as PokerStrategy – this business specialises in poker coaching, and teaching strategy. The purchaser is Playtech, and it looks as though they are rather keen to generate new revenue streams. Online poker has not been performing as well as it did in the past, so, it makes sense for a company as large as Playtech to look at new ways to strengthen its position in this market place.
Playtech is an Israeli-owned software company that is massively prominent in the UK online gambling space. A number of the very large brand name gambling ops in Britain, partner with this turnkey software developer for their online operations too. The announcement of this acquisition was recently made by Playtech, where they made it clear that the company is optimistic about diversifying their business profile. The aim of the game appears to be to open up an independent poker school – but not just any online poker school – the largest independent one in the world.
They are looking into including community licensees, as well as "cementing existing relationships". It is their belief that incremental opportunities will be created for both PTTS marketing and software development. In other words they believe the new acquisition to be a sound move to enhance their earnings.
PokerStrategy.com, together with affiliates, own assets worth something like €18.5 million, while profits before taxes are somewhere around the €19.5 million mark in 2012. As we said earlier online poker earnings have been dropping, but not only for Playtech partners, for many other internet poker firms. So, this indeed could just be the right thing to do to create more revenue generating synergies.
Playtech has also announced that they are of the opinion that no re-branding exercised needs to take place. So, PokerStrategy.com will remain as it is, as well as preserve its independence in the online market place. Interestingly enough their management team will also remain the same. Having PokerStrategy on-board will allow for more breaks for Playtech to rethink, and adjust their poker business.
PokerStrategy is expected to assist in upgrading the Playtech poker software, and we believe this is not before time. While Playtech continues to work with their existing partners, they will be able to add new poker rooms to choose from – this is relevant to the iPoker Network which is one of the largest networks of its kind in the world.