The price tag is a massive €38.3 million, and the acquisition is the online poker affiliate business known as PokerStrategy – this business specialises in poker coaching, and teaching strategy. The purchaser is Playtech, and it looks as though they are rather keen to generate new revenue streams. Online poker has not been performing as well as it did in the past, so, it makes sense for a company as large as Playtech to look at new ways to strengthen its position in this market place.

Playtech is an Israeli-owned software company that is massively prominent in the UK online gambling space. A number of the very large brand name gambling ops in Britain, partner with this turnkey software developer for their online operations too. The announcement of this acquisition was recently made by Playtech, where they made it clear that the company is optimistic about diversifying their business profile. The aim of the game appears to be to open up an independent poker school – but not just any online poker school – the largest independent one in the world.
They are looking into including community licensees, as well as "cementing existing relationships". It is their belief that incremental opportunities will be created for both PTTS marketing and software development. In other words they believe the new acquisition to be a sound move to enhance their earnings.

PokerStrategy.com, together with affiliates, own assets worth something like €18.5 million, while profits before taxes are somewhere around the €19.5 million mark in 2012. As we said earlier online poker earnings have been dropping, but not only for Playtech partners, for many other internet poker firms. So, this indeed could just be the right thing to do to create more revenue generating synergies.

Playtech has also announced that they are of the opinion that no re-branding exercised needs to take place. So, PokerStrategy.com will remain as it is, as well as preserve its independence in the online market place. Interestingly enough their management team will also remain the same. Having PokerStrategy on-board will allow for more breaks for Playtech to rethink, and adjust their poker business.

PokerStrategy is expected to assist in upgrading the Playtech poker software, and we believe this is not before time. While Playtech continues to work with their existing partners, they will be able to add new poker rooms to choose from – this is relevant to the iPoker Network which is one of the largest networks of its kind in the world.

Titan poker, the leading online poker site in Europe, has upgraded its VIP Program and introduced loyalty rewards that will benefit all players, including casual visitors to the poker tables.

The revised Titan Poker VIP Club groups players in five VIP levels based on their activity at Titan Poker’s cash games and tournaments. Veteran enthusiasts and newly signed-up players who meet the requirements of a higher VIP level are recognized immediately with daily VIP level upgrades, speeding up their process of achieving extra benefits.

Players receive Club Points according to their VIP levels’ real time multiplier, enabling them to cash out at any time in the exclusive VIP Store at their convenience. A Titan Annual Diamond VIP level has been added to provide year-long benefits to top-achieving players.

Poker players will be pleased to receive the benefits of Monthly Cash, an exchange of hard-earned Titan Points into cash conducted on a monthly basis. This new program automatically rewards casual players and new players who have not yet achieved VIP status with a return on their game play at a great redemption rate.

Titan poker will soon launch additional innovative features which will further enhance the fun element of the game of poker for all of its players.

New players are invited to try out the free poker download available at Titan Poker and start receiving the benefits offered in the upgraded Titan Rewards program.

Winners at the weekly Super Satellite tournaments will play on Titan Poker’s behalf at the most exciting live poker event in the southern hemisphere.

Leading online poker room in Europe, Titan Poker, will send a delegation of qualified players to the Aussie Millions 2012, the most exciting live poker event in the southern hemisphere.

Titan Poker has launched a series of satellite tournaments to determine the winning players that will participate on its behalf at the Aussie Millions Main Event tournament, which will take place at the Crown Casino, Melbourne, Australia, starting January 22, 2012.

Winning players at Titan Poker’s weekly Super Satellite tournaments will be awarded with a $16,000 Prize Package, including the $10,000+$600 (AUD) buy-in to the Main Event tournament; $2,500 for 10 nights’ accommodation and breakfast at the Crown Promenade Hotel; $250 for handling fees; and $2,750 for flights and expenses. Participating players will receive tickets to an exclusive VIP Players party.

Titan Poker’s weekly Aussie Millions 2012 Super Satellites are staged on Saturday nights as a freezeout tournament with a buy-in of $500 + $35. To qualify for a seat at the Super Satellite, online poker players can enter one of Titan Poker’s many scheduled and sit ‘n’ go qualifiers, with buy-ins starting as low as $0.5+$0.05.

Poker novices and veteran poker players alike are invited to try out the free poker download at Titan Poker and win their way to the exciting Aussie Millions Poker Championship in Australia.

Players who prefer starting with a huge stack of tournament chips and leveraging it through an optimized blind schedule will be excited at the opportunity to win seats to DeepStack Open Malta 2011 at Titan Poker.

Titan Poker will send a delegation of players to participate in the DeepStack Open Malta 2011, a deepstack poker tournament that will be staged at the Portomaso Casino in St. Julian’s Marina in Malta from October 6th – 9th, 2011.

Titan Poker is staging two Super Satellites to the DeepStack Open Malta on September 12th and September 19th. Winners will receive the €500 + €50 buy-in to the Main Event (with a starting stack of 50,000 chips); 4 nights’ accommodation including breakfast at the Alexandra Hotel for the qualifier and a guest; and €335 for flights and spending. The total value of the winner’s prize package is €1,150.

Two winner’s packages are guaranteed at each of the Super Satellites, which will be staged as €80+€8 re-buy events. Scheduled and sit ‘n’ go qualifier satellites feeding to the Super Satellite are taking place in Titan Poker’s software starting September 5th, with Stage 3 one-hand satellite buy-ins starting as low as €0.11+0.01.

Malta is proving to be not only a popular tourist island, but also an exciting destination for avid European poker players. Players interested in participating in this unique poker action can start their journey at Titan Poker.

New players can achieve VIP status and be eligible for special benefits shortly after signing up to play at the leading online poker room in Europe.

It’s easier than ever before to become a VIP player at Titan Poker and to receive the many special benefits geared for the room’s loyal online poker players.

Titan Poker, the leading online poker room in Europe, has announced improvements to Club Titan Poker VIP, its already popular VIP club which rewards poker players for their regular game play with cash bonuses and tournament entries. Players receive VIP ranking based on the number of Points they generate at Titan Poker’s cash tables and tournaments. In the improved Club Titan, players can qualify for VIP status after earning only 50 Points in a calendar month.

The introduction of additional VIP levels allows Titan Poker to grant its newest players access to special weekly and monthly freeroll tournaments, and to allow these newcomers the ability to cash out their Points in the Club Titan Store. Titan Poker will also begin upgrading players’ VIP status and give them more rewards if they retain their VIP ranking consistently.

Increased benefits are offered to loyal players who meet the higher entry requirements of the room’s elite VIP levels. In addition to full access to all of Titan Poker’s VIP freeroll tournaments, top players with VIP Titanium and VIP Diamond status will compete in exclusive month-long $5,000 Gladiators Races, awarding them cash prizes on top of their regular Club Titan perks and benefits.

Titan Poker regularly stages satellite tournament series awarding winning players with seats at the world’s most well-known live poker events, including the WSOP*, the ECPokertour, and the Asian Poker Tour. New players are invited to try out the free poker download and benefit from the VIP program improvements at Titan Poker.