William Hill might be one of the biggest bookmaking brands in the UK, but when they heard that the USA might be making online gambling legal in the near future, they were madly keen to get into this market. First off, gambling online will start intrastate, and this means individual states will be responsible for making their own laws in this regard.
One of the first at the starting gate for state-legislation was Nevada, and William Hill took a very big gamble by investing $53.25 million in three Nevada gambling concerns. These acquisitions are; Brandywine Bookmaking, American Wagering Inc and Club Cal Neva Satellite Race and Sportsbook.
It appears as though this gamble has paid off and will continue to pay off big time, as the need to supplement state coffers through additional tax revenue schemes, spreads like wild-fire throughout the USA. Nevada state administration has ensured that they are now legal to offer online gambling licenses, and William Hill is one of the first to be granted a license from the Nevada Gaming Commission.
William Hill has a wealth of experience in the online gambling business; this brand is not only about High Street retail betting shops. They have been offering super services online for a good deal of time in the UK. The UK as we know has a well-developed infrastructure for the Internet gambling industry. They offer online sports betting, online bingo, a casino, virtual gaming such as Rugby Union, snooker and more; poker, financials, skill, mobile, Arcade and Vegas-type games. UK customers have developed an eclectic and sophisticated taste for these types of games, so, William Hill is well placed in Nevada to offer a superior online service.
It made good sense for this brand to get into the US at the very beginning, as getting a foothold in the US market while legislation is under review, is the way to make sure they get in on the ground-floor with a chance to win. Online gambling was extant in the USA prior to 2006; however, the promulgation of the Unlawful Internet Gambling Act (UIGEA) changed all of this. So, essentially the USA is six years behind the UK in relationship to this virtual industry – we all know just how fast technology advances, so, they are way behind.
This is a significant step by William Hill as the ban is expected to be relaxed in the future state-by-state. To date we have no idea if UIGEA will change Federally, but according to Federal Government. It is up to each state to decide whether they wish online gambling to be made legal.
The acquisitions of the three Nevada-based gambling concerns were dependent on the outcome of the William Hill license applications being granted. Now that this has taken place, we can expect it to be all systems go. Obviously the sooner they get websites up and running, the sooner they can expect a return on their investment.