While there has been no doubt about the fact that real money gambling online is here, and here to stay, and this is a well-entrenched industry in the UK; Facebook so far, has not wished to get in on the action. However, now there seems to be a reversal of roles, while this social media application with gaming capabilities wants in on the real money action; real money gambling sites want in on the social gaming aspect.
But that also having been said, Facebook have recently launched their first real money gambling app. They are betting on the British industry because it is more or less a sure thing, and they are hedging their bets even further, by putting their money on bingo.
Bingo has enjoyed massive popularity in Britain over time; first in the live gambling game, and more recently with online bingo. The new Facebook bingo is rather fetchingly called "Friendzy Bingo". Clever little play on words that!
This app allows users to bet on real money games, where obviously they win real money prizes. Although how good the prizes actually are remains to be seen as it is early days yet. Generally speaking the better liquidity (more money) a gambling game has poured into it, the better the prizes will be, and one thing Facebook has never had a problem with is raising a fan following. The more paying traffic there is, the better this bingo will be for all concerned.
CEO – Mark Zuckerberg is launching the product in the hopes that it will boost revenue – that much is obvious. So it is not like all the other virtual money apps, it is a true gambling app. Now UK Facebook users aged 18 to 80 and older can make gambling stakes in real British pounds, and expect to be paid winnings in these. According to the Financial Times the app was launched last Tuesday.
So far this global social networking giant has been precluded from the gambling sphere due to legal restrictions outside the UK. But this does not explain their slow up-take into the UK market. However, Clive Hawkswood of the Remote Gambling Association explains the move as being an obvious match for Facebook. This is chiefly because bingo is of the ‘soft gambling’ ilk, and has always had the reputation of working hand-in-hand with chat forums. Many people are driven to play online bingo by the fact that it is such a social game.
Slots will be coming to Bingo Friendzy in the not too distant future – one assumes they will see how Facebook fans take to the bingo games first. One of the biggest things going for it is the fact that the software platform is powered by Gamesys, an exclusive software brand which powers only a very few sites. Their biggest claim to fame being Jackpot Joy, and Sun Bingo, two of the biggest online bingo brands in the land.