Hybrid Interaction Appoints ex-PokerStars Expert as New Head of Poker Consultancy

Posted by Gambling News | Gambling Industry News,Gambling News | Friday 28 October 2011 8:15 pm

Hybrid Interaction Ltd. welcomes Scott Yeates as its new head of Poker Consulting Services. Scott joins Hybrid Interaction from PokerStars, where for nearly 5 years he was leading the VIP Program. Scott will provide strategic direction and hands-on expertise to Hybrid Interaction’s expanding portfolio of poker clients, and as an experienced rewards program specialist, he would naturally fit into the core business of Hybrid Interaction: cross-vertical loyalty schemes enhancement.

"I was working directly with Scott few years back when we first established the Player Relationship Marketing team on the Isle of Man," said Shahar Attias, founder and CEO of Hybrid Interaction. "Scott’s extensive knowledge of best retention practices and vast experience in the Poker field, especially in what triggers the professional game makers, will have a significant, positive impact on our work in no time."

During his time at PokerStars, Scott played a key part of designing the most advanced online poker loyalty program, and as one of the previously largest players of the network, his insight was used to craft a program that had appeal to the new players, old players as well as the largest players on the internet.

"Hybrid Interaction is committed to maximizing its clients’ Lifetime-value by bringing together key professionals from across all verticals of the iGaming community," said Scott. "I am thrilled to join this ROI-driven organization at such a pivotal time in online gambling history."

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